15K to 22M. 1,500x organic growth at Shopee Indonesia in 2 years, outperforming
Tokopedia. More recently: a GEO pilot from zero to ~80% citation inside AI answers
across 150+ tracked prompts per article.
Summary
I run AI search as a managed acquisition channel: getting brands cited and recommended
inside ChatGPT, Perplexity, Google AI Overviews, Claude, and Gemini, with citation share
measured per engine in BigQuery. Underneath it, ten years of SEO across SEA tech - from
Shopee Indonesia's 1,500x scale-up to three zero-to-scale B2B SaaS launches. And I work
end to end: CS degree, hands-on HTML/CSS/JS and JSON-LD, plus the AI systems and reporting
infrastructure that run the work - built, shipped, and adopted by teams.
Experience
SEO Manager and AI Systems LeadMay 2023 - now
Kaliber Performance Marketing · Singapore (remote from Jakarta) · SG, ID, IN
Every client account exceeded organic KPI across the multi-market portfolio.
Run the AI search visibility programme across Google AI Overviews, ChatGPT, Perplexity, Claude, and Gemini - citation share tracked per engine, reported in SQL through BigQuery alongside Search Console and GA4.
Built an AI marketing operating system end to end (50+ agent skills, loop agents, cron jobs, schedulers), adopted across delivery pods; typical workflow time cut 60 to 70 percent.
Multi-market technical SEO across Webflow, WordPress, Shopify, and custom React/Next.js builds; direct client ownership and executive-level counsel.
ID SEO ManagerOct 2020 - Jun 2022
Lamudi.co.id · PropTech marketplace · Jakarta
Coordinated 5 local and 20 overseas teams across Lamudi's global property network.
Multi-brand SEO across Lamudi Indonesia, sister sites, and client portfolios; negotiated SEO and website budgets with regional and local stakeholders.
Conversion-focused SEO aligning organic strategy with on-site CRO and lead quality.
SEO Team LeadAug 2019 - Oct 2020
Mekari · B2B SaaS portfolio · Jakarta
Three zero-to-scale launches: Talenta (HR-tech) 0 to 800K, Klikpajak (tax-tech) 0 to 1M in peak tax season, Jurnal (accounting) 500K to 2M monthly organic.
Promoted from Senior SEO to Team Lead within 5 months.
Cross-product organic strategy, development partnership, ZOHO CRM lead-quality feedback loops.
Senior SEO and AnalyticsAug 2017 - Aug 2019
Shopee Indonesia · Jakarta
15,000 to 22 million monthly organic in 2 years, outperforming Tokopedia in Ahrefs historical benchmarks.
Technical SEO across the full marketplace architecture - category, sub-category, long-tail SKU - plus ASO for Play Store visibility.
Seller education programme: traveled across Indonesia teaching sellers to write listings that ranked.
PR-driven link building at 100 percent brand relevance with development, editorial, and product teams.
Senior Digital MarketingOct 2015 - Aug 2017
PointStar Pte Ltd · Singapore
Full-stack digital for a B2B technology partner: paid and organic search, budget reconciliation, A/B testing, ROI optimisation.
Partnered with development teams on SEO-aware code, site architecture, and internal linking.
SEO Mentor (concurrent)Feb 2018 - Oct 2020
Purwadhika Startup School · Jakarta
2 years 9 months mentoring SEO fundamentals through analytics at Indonesia's leading startup tech school.
Skills
AI search + GEOGenerative Engine OptimisationAI Search VisibilityAI-citation trackingGoogle AI OverviewsChatGPTPerplexityClaudeGemini