ai search operator · jakarta

This is Viki.

Viki Suhendro. I get brands surfaced and cited inside ChatGPT, Perplexity, Google AI Overviews, Claude, and Gemini. Measured as a channel. Run as a system. Built on ten years of SEO that scaled Shopee Indonesia 1,500x.

AI Overviews ChatGPT Perplexity Claude Gemini

First they cite you. Then they recommend you.

pilot pattern: cited in ~3 weeks · recommended by ~3 months

the numbers

1,500xShopee Indonesia organic growth. 15K to 22M monthly users in 2 years, outperforming Tokopedia.

~80%AI-answer citation reached from zero in a GEO pilot: 6 articles tracked across 150+ prompts each.

50+AI agent skills shipped end-to-end into an AI marketing operating system teams use daily.

10 yrsSEO across SEA tech: Shopee, Mekari, Lamudi, Kaliber. Singapore and Jakarta.

what i do

channel

AI search, run as acquisition

Generative Engine Optimisation as a managed channel: getting brands cited and recommended inside AI answers, with citation share tracked per engine and reported in SQL through BigQuery alongside Search Console and GA4. The pilot pattern: cited in about three weeks, recommended by about three months.

method

Content universes

Plan around the problem to be solved instead of a keyword list: one universe of content spanning multiple sources and asset types, structured so people and answer engines can both pull from it. Solve the problem, not the keywords - the rankings and citations follow.

scale

SEO at marketplace size

Technical SEO across full marketplace architectures, category pages to long-tail SKUs. Three zero-to-scale B2B SaaS launches at Mekari. Multi-market programs run remotely across Singapore, Indonesia, India, Korea, Japan, and Australia.

systems

The AI does the heavy lifting

I build the operating system for the work: agent skills, looping agents, cron jobs, schedulers - multi-LLM orchestration in production across Claude, ChatGPT, Gemini, and Perplexity. The machine runs reporting, audits, and content production, cutting typical workflow time by 60 to 70 percent, so the humans stay on strategy.

the road

2023 - now
Kaliber Performance Marketing · SEO Manager and AI Systems Lead
Every client account exceeded organic KPI. Built and shipped the AI operating system the delivery pods run on. SG, remote from Jakarta.
2020 - 2022
Lamudi.co.id · ID SEO Manager
Coordinated 5 local and 20 overseas teams across a global PropTech network.
2019 - 2020
Mekari · SEO Team Lead
Promoted within 5 months. Took Talenta, Klikpajak, and Jurnal from zero or near-zero to millions of monthly organic visits.
2017 - 2019
Shopee Indonesia · Senior SEO and Analytics
15K to 22M monthly organic. Traveled Indonesia teaching sellers to write listings that ranked.
2015 - 2017
PointStar, Singapore · Senior Digital Marketing
Full-stack digital for a B2B technology partner. Where the paid and organic foundation was laid.

off the clock

Home barista. The kind who weighs the water.

Try my recipe:

hario switch

14 g coffee · 200 g water at 93°C · 25 clicks on the Comandante

► 1st phase (blooming) - valve closed
50 g of water. Open the valve after 30 seconds.

► 2nd phase (pouring) - valve open
150 g of water, single continuous pour to the centre of the coffee bed.

ufo dripper

15 g coffee, medium-fine · 200 g water at 92°C · Type A or Type F paper filter

► 0:00 (percolation) - valve open
Pour 100 g of water in a circular motion.

► 0:58 Close the switch valve.

► 1:00 (immersion) Pour the remaining 100 g. End of pouring at 1:10.

► 2:00 (release) Open the valve, let it draw down.

► 2:10 Close the switch to catch final drips. Total brew: 2:20.